The product line up is a continuously evolving range of session-stylist solutions
that are tested rigorously for optimal performance. Currently there are 53 high performance
products, all formulated with ingredients derived from natural elements including
‘hero’ ingredients used widely within the range including: Barbados Cherry, Avocado
Oil, Capaucu Butter Wheat and Soy Protein - against a backdrop of strong educational
support for professional hairdressers worldwide.
The range incorporates a systematic approach known as the 4C’s – Cleanse, Condition,
Create and Complete and the overriding ethic is that products can be intermixed for
a bespoke experience to care and styling. label.m continues to broaden its huge influence
across the world and current product development focus is very much set on the creation
of new sub-ranges to enhance choice.